- Expansive site of 20M products & 5M visitors/day so creative personally matched to the highest value products of interest to each user was critical
- Spending $2.25 to get $100 in sales
Solution
Mobile execution strategy along with personalized creative building, re-targeting and advanced look-alike targets
Result
20% IMPROVEMENT
in ROI after 3 months
spending $1.80 to drive $100 in sales
DRIVING OVER$5M/month
with average cart value 15% HIGHER than any other ad partner
- Not satisfied with CTR and Conversion rates
- 95% of visitors not making purchase
Solution
Highly personalized creative building,
re-targeting and advanced look-alike targets
Result
2.5XMORE
CTR and Conversions
vs. existing ad partner
20% IMPROVEMENT
in revenue per
transaction