more engagement is driven from mobile app advertising than traditional media
*on averageSMRT Connect Curation takes in the entirety of the advertising opportunity. We capture Smart Signals from a number of sources such as through our formats, which help us continually learn from human behavior and attention without invasive tracking, from partnerships, the bid stream, and from our publisher yield tag. We capture these on the ad slot level, giving us a granular understanding of performance. We then implement Smart Curation through format and KPI optimization, and execute through Smart Deals, PMPs that utilize this intelligence.
Machine learning tech that's already built into the marketplace. Our predictive analytics curate inventory toward your KPI without you doing any extra work.
SMRT Connect’s Smart Curation Engine efficiently finds the right inventory to exceed buyer goals with no reliance on cookies, authenticated audiences, or consented users. Inventory is differentiated in real-time by collecting unique predictive l signals on every transaction to curate inventory..